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📖History Of Double G Monogram Over time, the monogram of the "double G" became increasingly famous and was re-proposed in an infinite number of different forms and versions. Finally, in the early 1990s, the "double G" became part of the official logo of the brand that remained the same until the arrival of Tom Ford at the helm of the Maison, who introduced a version with only the most tapered and spaced letters and characters. At the time the logo was printed on a black label, but only with the arrival of Alessandro Michele in 2015 the label expanded and turned white. The latest innovation introduced by Michele in 2019 is a new version of the "double G" wi...